How did you manage to scale up your startup from the Serbian to the UK market?
Ivan: The biggest factor in 60seconds' success, was our relentless focus on understanding the needs of our customers. We made sure to listen to their feedback and incorporate it into the product, which helped us ensure that 60seconds continued to meet their needs as we expanded into new markets. This customer-centric approach allowed us to build a strong and loyal user base, which was key to our success.
When expanding into new markets, it's important to do your research, thus we made sure to adapt 60seconds to fit the needs of each new market we entered, while still maintaining the core features that made our product so successful in the first place.
Finally, one of the lessons we learned along the way is the importance of having a clear and focused vision for the future. Having a clear idea of where you want to take your product, and what you want to achieve, can help you stay motivated and focused even when faced with challenges.
What is your secret to success?
Ivan: From the perspective of the ecommerce industry, the current economic crisis has created a challenging environment for many businesses. However, this also presents an opportunity for companies like 60seconds to help merchants navigate this difficult time.
As a Shopify app, 60seconds is well-positioned to take advantage of this opportunity due to its flexible pricing popup model and the analytics we offer to the visitors of each client's shop. By offering a pricing model that is accessible to a wide range of merchants, regardless of their budget or the current economic climate, 60seconds can help merchants streamline their operations and improve their bottom line.
In addition to its flexible pricing, the automation and optimization features provided by 60seconds can help merchants reduce their costs and increase their efficiency, even during a period of economic uncertainty. By providing merchants with the tools they need to succeed, 60seconds can help them weather the storm and emerge stronger on the other side.
By leveraging its flexible pricing and powerful features, 60seconds can not only help merchants navigate the current economic crisis, but also position itself for continued growth and success in the future.
What are your plans for the forthcoming period?
Ivan: At 60seconds, we are passionate about this flexible pricing model because we believe that it has the potential to change the way ecommerce operates for the better. By enabling merchants of all sizes to access the tools they need to succeed, we can help promote a more inclusive and diverse ecommerce ecosystem.
Moving forward, we plan to continue our focus on flexible pricing and further enhance the capabilities of 60seconds to better meet the needs of our customers. We believe that by staying true to our core values and continuously improving our product, we can help drive positive change in the ecommerce industry and make it a more accessible and equitable space for all.
As the ecommerce landscape continues to evolve, we are excited to be at the forefront of these changes and to help shape the future of this industry for the better.
Could you share more about your experience of being a long-time member of the BSCC?
Ivan: The BSCC plays an important role in connecting companies from Serbia and the UK, and 60seconds's membership in this organization is our testament to its commitment to collaboration and growth.
I'd like to extend my congratulations to Jadranka and the entire BSCC team for their successful run of projects. Their hard work and dedication to promoting business connections between Serbian and UK companies is commendable, and it's clear that their efforts are making a positive impact on all of us.
60seconds's membership in the BSCC demonstrates as well its commitment to being an active and engaged member of the business community, and I'm sure that the 60seconds company will continue to thrive and make meaningful contributions to this organization in the future.
